Apple Announces “Scary Fast” Mac Event: What to Expect


Apple has recently announced an upcoming Mac event scheduled for October 30th, with the intriguing tagline “Scary Fast.” The event is anticipated to unveil updates to the MacBook Pro lineup, specifically focusing on the M3 series. Notably, renowned analysts Ming-Chi Kuo and Mark Gurman have shared their insights on this highly anticipated event, hinting at multiple M3 chips and surprising release timelines. In this article, we will delve into their predictions and explore what can be expected from Apple’s upcoming product announcements.

1. Possible Introduction of M3, M3 Pro, and M3 Max Chips:

Ming-Chi Kuo’s analysis suggests that rather than a single M3 chip, Apple may introduce multiple variations, including the M3, M3 Pro, and M3 Max. If this turns out to be true, it opens up the possibility of seeing these new chips integrated into 13-inch, 14-inch, and 16-inch MacBook Pro models. This development signals significant advancements in performance and functionality for Apple’s flagship laptops.

2. Revised Timelines for MacBook Pro Updates:

Contrary to previous expectations, Bloomberg’s Mark Gurman now supports the idea that the M3 Pro and M3 Max MacBook Pro models will indeed be refreshed sooner than initially anticipated. His previous predictions aligned with a 2024 launch, but the recent shift suggests a revision in Apple’s roadmap. The collective insights from Kuo and Gurman indicate that the 14-inch and 16-inch MacBook Pro models might be unveiled at the October event, defying earlier assumptions.

3. Exclusions and Focus Areas:

Gurman’s analysis further highlights that Apple is unlikely to refresh the MacBook Air models, Mac mini, Mac Studio, or Mac Pro during this event. However, the iMac, 13-inch MacBook Pro, 14-inch MacBook Pro, and 16-inch MacBook Pro are expected to steal the spotlight. These products have been facing extended shipping times, indicating the significance of potential updates in these areas.

4. Significance of M3 MacBook Pro Models:

Ming-Chi Kuo also notes that Apple’s Mac shipments have declined, partly due to limited computing power upgrades. This aligns with the rumored M2 chip, which may not have met the desired expectations in terms of performance upgrades. The launch of M3 MacBook Pro models with low production volume could potentially address these limitations and re-establish Apple’s dominance in the laptop market.


As the Apple Mac event approaches, excitement is building around the potential updates to the MacBook Pro lineup. Both Ming-Chi Kuo and Mark Gurman’s predictions indicate a deviation from the initial product refresh timelines, suggesting a closer release timeframe for the M3 Pro and M3 Max MacBook Pro models. With the exclusion of other Mac devices, all eyes will be on the iMac and MacBook Pro series during the October event. Apple enthusiasts will be eagerly watching the live stream on Apple’s website, eager to witness the unveiling of these long-awaited innovations.

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